Celova.
India's first AI-powered fertility education platform.
- Industry
- Femtech · AI Health Platform
- Duration
- 8 weeks
- Team
- Full-stack product team
Celova at a glance.
Celova is India's first AI-powered fertility education platform — a content-first site of medically-reviewed articles and free AI tools that help women understand their fertility privately, before they ever set foot in a clinic. From a two-minute fertility score to an AI that reads and explains hormone reports, it turns anxious midnight Googling into clear, plain-language answers — and builds the organic traffic and brand trust behind a planned IVF clinic.
What changed for the business.
Clinical jargon, ₹5,000 questions, and real privacy fears.
Indian women researching their fertility face a wall of clinical jargon, ₹5,000 consultations just to ask basic questions, and real anxiety about the privacy of deeply personal health data. They want answers at midnight, on their phone, in plain language. Celova needed a platform that could deliver genuinely useful, AI-powered guidance while staying firmly on the right side of India's strict health-data and pre-natal regulations.
Six AI tools, built private and compliant by design.
We built a content-and-tools platform on Laravel and Vue, with six AI tools powered by the Claude API. A 15-question Fertility Score scores wellness against clinical data; a Report Analyzer uses Claude's vision to read uploaded hormone reports (AMH, FSH, LH, TSH, Prolactin) and explain each value in plain language; an IVF Cost Calculator, Success Estimator, 24/7 bilingual Fertility Chat, and Cycle Tracker round out the suite. Privacy and compliance were architectural, not afterthoughts: most tools need no login, uploaded reports are encrypted and auto-deleted, health data is encrypted at rest on Indian infrastructure for DPDP compliance, and hard-coded guardrails block any sex-determination request under the PCPNDT Act.
A 15-question check that scores wellness against clinical data — in two minutes.
Claude vision reads uploaded hormone reports and explains every value in plain language.
Transparent, personalised estimates for treatment — no surprise invoices.
Realistic likelihood ranges based on age and clinical inputs, not hype.
A bilingual assistant that answers personal questions, privately, any hour.
Gentle, accurate cycle insights that connect back to the rest of the suite.
Warm, plain-language, and private by default.
Built with proven tools.
7 technologies, one cohesive platform — each still earning its place in production.
Laravel
Vue 3
Inertia.js
Tailwind CSS
Claude API
PostgreSQL
Amazon S3A warm, free alternative to clinical fertility sites.
The result is a warm, editorial alternative to clinical fertility sites: six AI tools, a library of medically-reviewed articles, and a community — all free, private, and mobile-first. Every tool doubles as an email-capture lead magnet for the upcoming Bangalore IVF center, and an SSR-first build targets the high-intent fertility searches Indian women actually make.
Let’s scope it — fast.
A 20-minute call to size the work, the timeline, and a fixed price. No pitch — just whether custom is worth it for you, and what it would cost.