Best SaaS Analytics Tools In 2022

Although the phrase "software as a service," or SaaS, may seem unfamiliar to many, we unintentionally use it daily. The majority of the software that we currently are using is SaaS products. Instead of purchasing them, we use the application servers to execute them.

Knowing what your customers want is essential if you own a SaaS company and want to see growth. Using SaaS analytics tools may track consumer behaviour, improve website engagement, and increase client happiness with your products.

As a result, you may use the SaaS analytics solution to convert your website visitors into potential clients. So, do you want to know the leading SaaS analytics tools for 2022? You've arrived at the correct spot.

You will learn about the top SaaS analytics tools in this article, which will help you efficiently improve your SaaS business.

Google Analytics

Google Analytics is one of the potent tools that can help you acquire high and substantial growth in your SaaS business. With this tool, you can 

• track the viewers and the churn rate of your company’s websites
• identify the keywords searched by the visitors 
• analyse SEO success from the results received from the expert section of this tool 
• boost the user engagement with your website content 

So you must be got your answer that why should you pick this product. It is well known & unavoidable tool for its unique features like user segregation, keyword recommendations, user interaction and much more. 

Adobe Analytics

Adobe Analytics earned a permanent spot among the best SaaS analytics tools since it is a unique tool for several data analysis possibilities and a wide range of measurements.

This insightful tool enables you to track data and make effective marketing strategies. You can gather data about visitors from your websites and mobile applications and process this data to make a better analysis report. 

This tool provides user data in the form of excel or PDF formats. With real-time data, you can build specific proposals and content for clients.

MixPanel

MixPanel SaaS analytics platform provides a massive database of your users’ information and detailed reports. Thus, it can heighten your business’s success rate to a new extent. 

You can operate this fantastic analytics platform from mobile, desktop, and other gadgets. You can gather data about your website visitors and use it to diagnose the success speed of the business. Also, you can improve your marketing content if required with the user data collected.

ProfitWell Metrics

Profitwell Metrics is a reliable and highly accurate tool that is utilised all around the world. It is a free subscription reporting and analytics platform you can use through your desktop browser and as a downloadable mobile application. 

You can calculate your financial accomplishments and the success velocity of your marketing campaigns. Moreover, you can track the evolution strategy of your SaaS company along with revenue and churn rate.

Baremetrics

Baremetrics is a necessary SaaS analytics tool since it allows you to manage revenue, churn, and CRM. It is a subscriber analytics platform and can go along with you in the path of actions for improving your business. 

This incredible application can aid you in studying your firm's recurring revenue and churn rate, and you can even compare your company's analytics with similar companies. 

Amplitude Analytics

The Amplitude SaaS analytics tool is essential for excellent conversion rate optimisation and retention-boosting. It can equip your business with product analytics information. 

Based on the consumer's demands, you can use this information to determine whether a product is needed or not. Customer surveys, reviews, and a variety of other data are used by this analytics application to create product analytics. 

Analytics for products are based on user behaviour and preferences. Further, with the analytics statement, you can determine the quality and quantity of your product. 

Crazy Egg

The Crazy Egg SaaS analytics tool draws more customers due to its user-friendly UI and cloud-based infrastructure. This nifty web analytics application can assist you in enhancing the customer experience on your website. 

A happy customer means raised revenue for your business. Further, this growth marketing tool offers futures such as snapshot reports, scroll map information, heat map reports, and user recordings, through which you can understand user choices.

Moreover, with the A/B testing feature, you can modify the components of your website content to draw more consumers.

Intercom

Intercom’s useful support characteristic and simple set-up make it the most admired analytics SaaS application. It is an incredible tool that allows you to interact with your site visitors, and even you can speak with them by sending a custom message. 

Further, this tool provides options such as acquiring, engaging, educating, and fixing. Acquire means you can talk to your arriving customers and convert them into regular customers.  

Engage option can help you to send customised messages to your clients according to their online activity on your site. Moreover, the educate and resolve options can help your customers understand more about your products and services.

Kissmetrics

Kissmetrics SaaS analytics tool includes extensive tracking features, which makes it an inevitable application to optimise your business functions.

It has a handy and easy-to-use dashboard with which you can identify your customers’ likes and dislikes. This tool can create separate profiles for each visitor and even record their online activities in their respective profiles. 

Hence, with this extensive database, you can cultivate your marketing campaigns to draw more customers and improve your business revenue.

HubSpot

Hubspot is a popular software solution since it has integrated client relationships, marketing, and sales features. Its artificial intelligence attribute will be helpful for you in identifying the client’s choices, and you can offer a great experience to them. 

Also, you can gather and convert the customer details into customised marketing content for your SaaS product website. Moreover, you can execute your social media marketing strategies and attract customers.

ChartMogul

ChartMogul is a specialist tool for subscription businesses and may track and keep an eye on the revenue information. This platform can examine your company's MRR, ARR, and churn rate by linking to your payment system.

So this handy customer categorising and MRR calculation qualities make this SaaS analytics application unavoidable, among other tools. Further, it can help you pick marketing channels for your company and set aims. This beautiful web application lets you control your day-to-day functions and customer data deliberation.

Final Thoughts 

Forecasting customer necessities and preferences in this competitive world are essential to successfully operating a SaaS business. So SaaS analytics tools can help you identify your business's active customers by documenting their online activities. 

We hope that with the list of SaaS analytics tools explained above, you will now be capable of choosing the appropriate application appropriate for your business. Moreover, contact Noetic if you have more questions regarding your SaaS business, our experts can help you construct and manage prominent SaaS solutions.