Top 6 SaaS trends in 2022

2021 was an eye-opening year for businesses. COVID-19 has affected even the traditional industries like manufacturing and retail.

If there is one industry affected deeply, it is the IT industry. It has changed the way we operate. SaaS startups are leading the charge towards transformation.

SaaS dominates in cloud computing industry. Gartner predicts that this service-based cloud application industry will be worth $143.7 billion by 2022 - a level of growth that will shape SaaS trends in 2022

The SaaS industry is thriving and continuing to progress - which is only more exciting for the end-users. With a new year on the horizon, in this article, we’ll explore six important SaaS trends that will stand out in 2022 - developments that are pushing the envelope even further for all of us.

• Remote work is here to stay.

Despite the recent incident with Covid-19, more and more companies have been considering outsourcing their workforce, and these arrangements can help to rid companies of virus infections. At the same time, you lower your business' overhead costs. This includes rent, utilities, and other maintenance expenses.

But the big question is, can remote work reach or even exceed pre-Covid levels?

Well, that depends on a few factors that significantly influence productivity — including employee well-being, engagement, and good digital experiences. If organizations can find ways to meet remote worker needs and maintain high-quality work performance, these workers are generally more satisfied.

• Vertical SaaS

Vertical SaaS products are industry-specific. They have only recently come on the market, and they're quickly gaining traction amongst established dealers. They provide a targeted solution for one specific need, making them a complete solution in themselves.

Vertical Software-as-a-service (SaaS) companies are focused on a particular niche and develop a product geared to meet the needs of that niche. 

Vertical SaaS is an excellent option for companies looking to increase conversions, retention, and ROI on their services. It can help you get creative with your product offerings while remaining compliant and cost-effective. The future of vertical SaaS looks very bright!

• Hybrid pricing model

Freemium is a great business model.

Offer your product for free and convert your customers to paying customers! But, as with any other new venture, there are always some bumps in the road. It is popular because of the low customer acquisition cost and high net promoter score. Like Slack or Spotify, many companies use this strategy to boost their revenue. 

Users can pay after a fixed period to take their time in deciding if the product is right for them.

Other models like pay as you go are getting very popular as well.

•  API Integration

API integration is the integration of SaaS applications with existing software. It helps in converting SaaS applications into native apps, which can be deployed and managed by existing software. Thus, it helps in making the SaaS application available to end-users.

Read Also:  How to integrate 3rd party API in mobile apps?

Data silos are a severe problem. That's why many companies choose to go with SaaS integrations- it lets you pool your resources and be more effective with data. SaaS integration involves connecting a SaaS application with another cloud-based app or an on-premise software via application programming interfaces (APIs). Once connected, the app can request and share data freely with the other app or on-premise system.

For some, migrating their data to external or cloud databases just isn't enough. They want to integrate & improve SaaS apps and processes with their business software.

• Mobile-first 

Mobile-first design is the approach to start from a mobile device and make your website or app available for them. The strategy advocates the idea of progressive advance, meaning designers build for the mobile versions first. The goal is to produce a basic version of the product that includes all simple features and functions so that new people can get used to the user interface. Persistent efforts are directed at making more complex interactions and effects to improve user experience.

Not only does Mobile-First indexing provide a better user experience, but also it is one of the only ways for you to make sure you're ranking on Google. Sites are ranked based on their mobile versions, and users will get the same experience from their desktop. This aims to acknowledge that most site users are surfing from a mobile phone, and it lets them see your site in the same high-quality way.

Since smartphones have become the primary means of connecting to the web, it is prudent to launch a mobile app first!

• Artificial intelligence

We should also mention AI in this SaaS trends 2022 discussion. The forecasts regarding AI are very varied, with both opportunities and adverse effects. However, AI is one of the most innovative things in the modern technology market and has brought numerous advantages such as time-saving & cost-cutting to users, companies, and industries.

Entrepreneurs should invest in cutting-point AI technology as the software engineers work on it. Siri and Alexa are just the tips of the iceberg. Enterprise solution like Salesforce has brought a sea change.

Conclusion

The trends indicate that 2022 will bring in many changes in the SaaS ecosystem. Keep up with the latest news with the Noetic blog.