Top 10 Tips To Make Your SaaS Website Attractive

SaaS businesses are currently flourishing, and the market is rife with competition. With so many alternatives available to customers, SaaS websites must have an eye-catching design that will appeal to visitors immediately.

If you also own a SaaS business, you must consider making your SaaS website design engaging, cohesive, and innovative. 

But remember, your website not only requires the right design, but it should also address customers’ pain points since it’s the foremost interaction visitors will have with your organization. 

Thus to help you, this article will explain ten valuable tips on SaaS Company website design through which you can convert your site visitors into regular customers. 

1. Create a Simple and Responsive Website

SaaS websites are generally created simply since the users don’t want to spend much time on them. If your website peeks too complicated, visitors will exit it immediately. 

Hence, ensure that your website is effortless to navigate and has no unnecessary elements that could divert the visitors from what they arrived for.

Further, ensure your site is fully responsive and can perform well on all gadgets. According to analysis, about 66% of people employ mobile devices to access the Internet. 

So if your SaaS website is not mobile-friendly, you might lose numerous probable customers because they won’t be capable of the glimpse it correctly on their phones or tablets. 

2. Use Neat Navigation Buttons

When developing a SaaS website, you must use clean and precise navigation buttons that are easy to understand. Don’t use multiple colors or styles in navigation buttons; otherwise, your website will look disorganized and difficult to navigate through. 

Thus, employ only one color scheme for the entire site and ensure that you don’t include any broken links.

Moreover, do not display any unnecessary pop-ups or advertisements which might irritate users from what they desire to find information regarding your product.

3. Prominent Landing Page for New Visitors

To draw more consumers, ensure your landing page is prepared nicely. It should be transparent and straightforward to understand, so the visitors won’t have any complications with finding the information they are examining for. You can even utilize fascinating facts about your product or enterprise to keep the visitors curious about your website.

4. Be Available for Visitors 

If visitors have questions about using your product or service, you should always be available so they can talk to you quickly and get an answer as soon as possible. 

When people get prompt solutions to their troubles, they will remain loyal to your products without getting distracted by technical issues. Therefore, it is critical for SaaS businesses to offer live chat support and fast response time in case of any hardships with operating their product or service.

5. Apparent Call-To-Action Buttons

Call-to-actions (CTAs) are buttons that are one of the essential components of any website because they help users convert into buyers. Therefore you must use CTA buttons on your SaaS website.

Such buttons should display what users will get if they click on them. For instance, the “Get Started” button will prompt users to sign up for a trial, or the “Buy Now” button will urge them to purchase your product or service immediately.

Further, you can try using various colors for various CTAs, like red or orange, which usually works best for call-to-action buttons that provoke visitors to take action. In contrast, green or blue color buttons typically work best to show what the user will get after clicking on them. 

6. Images and Videos on the Website

Images and videos are significant for SaaS websites since they enable visitors to understand what type of services you deliver better than text would. So, you should add different engaging pictures and videos describing your products on your site through which users will learn what work you do, how it works, etc.

Moreover, videos are handy to demonstrate your product’s complex features work. Additionally, don't forget to list the devices compatible with your software or service. Some customers may require more information than just photographs to fully understand how their device interacts with your program or service before making a purchase.

7. Blog Section

Today, blogs have become a crucial part of online marketing techniques because they help you construct trust among your possible customers by delivering valuable content on your business. 

Also, blogs permit you to connect with influencers in your niche, which can be very beneficial if you desire to augment brand awareness or obtain additional traffic from search engines.

8. Pricing Plans Page

Whether the pricing is stated explicitly in dollars or not, pricing information should be available on all SaaS websites. Due to the intricacy of custom integrations, providing data for higher-level commercial SaaS products is frequently impossible.

You should still have a payment page, though. If possible, utilize a product comparison page to demonstrate how your price range stacks up against your rivals. The best SaaS product for doing this is Basecamp.

9. Catchy Website Headers & Footer

Most visitors will skim your website, but your headers will stop them, draw their attention, and encourage them to stay on the page longer. Making bold, entertaining, and engaging headers for your website can be a terrific approach to entice visitors to stay on the page longer. To establish a more personal connection with visitors, showcase the individuality of your brand.

In addition, you can employ the footer to give your SaaS SEO strategy tremendous growth. The footer helps you to display reference pages you didn’t have space to fit in the principal navigation. So whenever users navigate through the footer, they can also access those reference pages. 

10. The Hover Tips

When visitors want to enter data or fill out a form on your website, you need to introduce hover tips to them.

If a field requires a filling, you can provide a description or clarification that will occur once a user hovers the mouse over it. 

It's amazing how very few explanations some forms can make to an outsider or how you could lose individuals who just can't figure out how to fill out a form for one reason or another. Adding a fast hover tip could have prevented losing such a customer.

Conclusion

As we know, the first impression is the last. And your website is the first interaction of your organization with individuals. So you must have such an attractive SaaS website. 

We hope the easy tips and design inspirations shared in this blog will help you accomplish it. Also, you can connect with Noetic IT Services if you are looking to build a SaaS website or product.