Benefits of an interactive web design

Written By
Ravi K Nair
Technical Content Strategist
Last updated at April 21, 2022
Benefits of an interactive web design

What is an interactive web design?


An interactive web design is a site that allows users to engage with each element on the page. These features can be in the form of buttons, checkboxes, menus, and links to other pages or websites. The goal is to make your site more engaging and easy to use.


A website with interactive features encourages users to come back. User experience is essential for a successful business.


Creating an interactive website design takes a significant amount of time, money, and effort, but the payoff is worth it. Here are the eight benefits of interactive website designs.


Benefits of Interactive Web Design?



1. Connecting to website visitors


In the digital world of today, a website that facilitates interaction with your audience is critical. When you create an interactive website design and combine it with striking visuals and a professional layout, you put forth an impressive front that will impress upon users' trust before they even know why. This positive impression will encourage them to interact with you and forge stronger connections. It certainly helps that all of our designs are convenient, accessible, and easy to use.


benefits of interactive web design


2. Improve website personalization


Interactive design allows you to personalize your site to your audience's tastes. You can track interactive actions like when someone plays a video on your site or shares an article on social media because you can track your visitor's interaction, allowing you to see which feature works and which doesn't and finetune your personalization.


Personalization is an important aspect of any website. Interactive content can generate more page views, higher conversion rates, and a better customer experience.


Personalization can be applied to anything from the layout of your website to the design of your emails. Personalizing your website will give you an edge. You can now target messages and content to what your audience responds well to, which increases the chances that they will convert into customers.


advantages of interatcive web design



3. Create brand awareness


When you implement interactive elements into your website, users will want to explore all your site offers — visiting pages they might not have otherwise. People will get to know your site and your brand better, which will increase their trust in your brand and your brand awareness as a whole.


Implement interactive features to get people to your site. This improves brand recognition and improves awareness and trust.


One of the most popular interactive features that have been implemented is live chat, which allows companies to better connect with their customers. However, implementing this feature can be tricky as you have to balance between too much and too little as it can impact both customer satisfaction as well as conversion rates.


Also Read: Reasons to redesign your website

Another way to implement interactive features is through social media campaigns. These campaigns allow brands to reach a broader audience and help them build a stronger connection with their customers by creating more transparent conversations, which leads to a more accurate feedback on what they need from their company.


Interactive features can be implemented on your website to increase awareness and create brand recognition.


Some interactive features are:


-Image sliders


-Animated gifs




-Interactive demos



4. Building backlinks


Link building is the process of acquiring backlinks to your website.


The best way to build links is to establish relationships with influencers in your industry and have them mention your brand on their blog or social media channels. This strategy also opens up opportunities for co-marketing partnerships where you can offer them free product samples in exchange for their publicity.


A backlink is a type of link that takes you “back” to the referring page, or site. It can also be called an inbound link, incoming link, or in-link.


A website's popularity and ranking in search engine results pages (SERPs) depends on how many quality backlinks it has pointed to it from other sites.



5. Increase conversion rates


Website design impacts your credibility. Approximately 50% of consumers will use design as an indicator of your company's credibility. The conversion rates are higher for websites with good designs because users are more willing to complete the desired goal after visiting the website.


 Research has shown that when users feel like they have invested in a site by providing their email address or clicking on an ad, they are more likely to convert on the site than if the site merely pops up without warning.


 The bottom line is that if you want conversions, then your website should have a clean, clutter-free design that is easy to navigate and has an aesthetically pleasing look. When designing a website, you should always remember that it is not just about aesthetics but also about usability!



6. Reduce bounce rates


Site visitors who interact with your site are more likely to stay longer and return often. By encouraging interaction, you'll improve user retention, which will be vital for your SEO rankings.


The first thing to do is make sure that your site is optimized for search. You can do this by adding keywords to your page titles, meta descriptions, and content tags.


Secondly, you should ensure that the on-page content on your site is relevant to what the visitor searched for. This will reduce bounce rates significantly.


Reduce bounce rate with these simple on-page strategies -


-Add keywords to the page title/meta description/content tags


-Make sure that the content of your site is relevant to what the visitor searched for


reduce bounce rate tips



7. Encourage sharing


Offering an immersive user experience can inspire your potential customers to share your branded website with their friends, relatives, followers, and fans. 


Offering an immersive online experience can inspire your potential customers to share your branded website with their friends. By providing a smooth and engaging experience, you will be able to get more people coming back for seconds.


When building a brand, it is vital that you provide a unique and memorable experience that will encourage visitors to return over and over again. This way you can grow your customer base through word of mouth marketing (WOM) or viral marketing. A viral campaign often starts with one person who shares an advertisement or website link on social media platforms like Facebook or Instagram. If they are compelling enough, many people may end up clicking on



8. Use consumer psychology to gain trust


Each positive interaction with your website gets a person more invested in your brand. Money need not be involved in the beginning.


For, e.g., playing in-app purchase games like candy crush and PUBG. It starts free, but as you go along, you can't stop spending money.


Consumer psychology is a mix of psychology and marketing. It is the study of how people think, feel, and behave as consumers. There are many aspects of consumer psychology that a company can make use of to gain trust from prospective buyers.


More than ever, companies are looking for new ways to engage with customers on the web. Consumer responses to these interactions are varied and depend on the type of interaction they have with your website. But there's one thing they all have in common: Each positive interaction with your website gets a person more invested in your brand.


 If you have experienced anything like it, you know this phenomenon. There's well-researched consumer psychology behind it that many people usually don't know.



9. Engage in CTA


People these days are getting lazy and the attention span is diminishing. To make them stay, companies need to use creative CTA's like humor or unique design. It is important to make it stand out on the web so that the user will be compelled to click on it.


You can also create a sense of urgency by using words like “limited time offer” or “offer ends soon” which will motivate people to act quickly before they miss out on the deal.




With the right interactive design, SMBs can easily convert their potential customers by providing them with a relevant and valuable experience.


Interactive design is one of the most vital factors of successful websites. It helps to create an engaging user experience.


The interactive design will allow your business to have a competitive edge over others in the market. Interactive designs will not only help you rank higher on SERPs, but they will also bring in more visitors and attract more customers.

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