10 Proven Ways to Test Your Minimum Viable Product (MVP)

As an entrepreneur, you must make an effort to use your products to offer unique answers to common problems. After brainstorming, determining a product-market fit, and prototyping, most goods start as concepts and are later turned into actual products.

Early variants of these products are referred to as MVPs. However, MVPs must also be validated and tested against the specific target user group, just like all "first drafts" must be.

This is because an MVP is a conclusion of your ideas, visions, and hypothesis, but what if it might not emerge according to what your customers are looking for? 

Thus, developing and testing a product with the bare minimum of features is essential before building a large-scale product. So this article will explain why your business needs an MVP and different ways to test it in this article. 

Read Also: Importance of Producing a Minimum Viable Product (MVP)

What is an MVP?

A test version of a product or service with little functionality that offers value to the customer is known as a minimum viable product or MVP. The goal of building an MVP is to experiment with hypotheses, study the viability of a product and comprehend how useful and relevant it will be in the market. 

Why is it Crucial to Test Your MVP? 

Assessing your minimum viable product is an ideal way to ensure that the product you’ve developed works as intended and will be sufficient for your end users. The internet is whole of tales about numerous products that failed to make their impact because they did not serve their intended goal.

Hence, understanding how to evaluate an MVP lowers your risk as an entrepreneur and provides you time to go back to the drawing panel and reevaluate your product journey if there is an issue with your initial product.

Read Also: Tips For Creating An MVP For Your SaaS Startup

Essential Ways to Test Your MVP

1. Interviews with Customers

Customer interviews aim to collect information about the issue that your product cracks. An interview shouldn’t trade the product but justify its value. 

As a follow-up to this procedure, you can document all the difficulties the product solves and exhibit this list to consumers, request their thoughts, and rank the issues found. 

These interviews can nourish you with valuable information. Even if you ultimately discover that the formerly identified issues aren’t crucial for consumers, you will have data on hand to assist you in building a good recommendation.

2. Mini Surveys for Social Media 

Audiences today enjoy variety. You can invite many social media people to participate in your surveys regarding the product you want to develop. To interact with users, you can launch a Facebook advertising campaign or open a full-fledged Instagram account.

It will help possible customers get used to your existence in the media space. Even more vital is that they will begin communicating with you and disclosing what they want from your product.

3. Landing Page of MVP

A landing page is the first page that existing and possible users visit on their path to your product. It is an excellent chance to exhibit your product’s features and draw the audience. 

A landing page can simultaneously serve as the "MVP of an MVP" and a significant move for your product. Make landing pages more than just a means of collecting emails by including a pricing plan page that allows consumers to select an appropriate option.

Read Also: How to Build a Successful MVP (Minimum Viable Product)?

By interacting with the website, possible clients will not only show their interest in the product but will deliver you information regarding the most suitable pricing models.

4. Informative Blogs

Blogging is an excellent way to perform target market analysis with minimal struggle. Firstly, you can post about the advancement of your project and the accomplishments and challenges you overcame to get closer to and engage with consumers. 

Secondly, a blog will let you gather a friendly audience, ready to buy, even when the product isn’t prepared. In the future, it will enable you fastly launch sales and rapidly gain customers for your new products.

5. Conduct Ad campaigns

You can monitor demographics and precisely target the people you want to reach using platforms like Google and Facebook. You can learn which characteristics and elements of your product are most well-liked by your intended market.

These services permit you to gather click-through-rate and conversion details that can help determine the prevailing idea of ​​the product and its functionality. 

6. Fundraising for Your Project

A great place to test your MVP is on a crowdsourcing website like Kickstarter or Indiegogo. These websites have an extensive collection of MVPs. There, the donations made by visitors can be used to gauge market interest.

Therefore, you can simultaneously acquire valuable knowledge and raise funds for product growth. Moreover, you obtain a group of curious and actively engaged clients. They invest in your product, implying you will get feedback and free publicity.

Read Also: What’s The Difference Between MVP and POC?

7. Executing A/B Testing

A/B tests help inspect the significance of modifications made to products or marketing theories. A/B tests will permit you to experiment with two distinct versions of a page to define the best option via user interactions. 

While most of your visitors will see version B, some will see version A. You may compare the leading performance indicators of each version, like bounce rate, conversion rate, and frequency of usage, using analytics tools like Optimizely or Google Analytics.

8. Creating Single Feature MVP

It’s usually appropriate to concentrate on a single feature of your MVP. It will save evolution time and make it more effortless for users to focus on the primary goal of the product. 

Restraints help decrease the initial count of users and let you focus on driving app tests and studying market viability. At the same time, you won’t be diverted by further tasks like supporting multiple mobile platforms or producing a web version.

9. Making Explainer Videos

Your product might not have even been invented while this video was made. But that's okay. You shouldn't cause a video that showcases your goods. Potential clients merely need to be aware of what the product offers them.

Hence, you only need to explain the product's operations and bypass explaining the technical details. You can offer a way for the users to engage with the video and let them comment on it. 

You can use analytics tools to emanate insights from these engagements and remarks. You can then calculate the user’s curiosity.

10. Demonstrate Digital Prototypes

Mockups, wireframes, and prototypes allow you to show how a product works in real-world scenarios. Low-level digital prototypes, such as drawings or screenshots, are possible.

Nevertheless, modern technologies permit you to make them thorough and develop versions of 

apps that imitate the real user experience. Customers will see a product nearly to the definitive version and better understand its primary roles.

Final Words

MVP testing will assist you in identifying the project's advantages, disadvantages, and potential risks and removing them. Following that, your work on the final product will be a lot more deliberate and targeted, and the outcome will live up to customers' requirements.

Further, if you require help in building and testing an MVP, contact Noetic IT Services today. We will gladly recommend you through the product design and testing process from the concept to the product’s launch.